Blended Completed Registrations measures the total number of registration completions attributed to your ads across all connected advertising platforms.
Blended Completed Registrations = SUM ( Registration Events ) ACROSS All Channels
| Metric | Definition |
|---|
| Meta Completed Registrations | Registrations attributed to Meta Ads campaigns |
| Google Completed Registrations | Registrations attributed to Google Ads campaigns |
| TikTok Completed Registrations | Registrations attributed to TikTok Ads campaigns |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your campaigns generated 1,247 completed registrations across all channels last month:
| Channel | Registrations | Share |
|---|
| Meta Ads | 623 | 50% |
| Google Ads | 412 | 33% |
| TikTok Ads | 212 | 17% |
| Blended | 1,247 | 100% |
How It Works
Blended Completed Registrations aggregates registration completion events reported by each connected advertising platform. When a user completes an account registration that’s attributed to an ad, each platform reports it as a completed registration. This metric sums those registrations across Meta, Google, and TikTok to give you a unified view of account signup performance.
When to Use
| Scenario | Action |
|---|
| Measuring total signups | Track overall registration volume across all paid channels |
| Comparing channel efficiency | Pair with Blended Cost per Completed Registration to see cost per registration |
| Budget allocation | Identify which platforms drive the most account signups |
| Lead-to-registration tracking | Compare Blended Leads to registrations for funnel insights |
| Metric | Relationship |
|---|
| Blended Cost per Completed Registration | Cost efficiency of acquiring registrations |
| Blended Leads | Earlier funnel stage — leads before registration |
| Blended Spend | Total ad spend driving these registrations |
