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Blended Add to Carts measures the total number of add-to-cart events attributed to your ads across all connected advertising platforms.

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Formula

Blended Add to Carts = SUM ( Add to Cart Events ) ACROSS All Channels

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Formula Components

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Example

A DTC brand running campaigns across three platforms sees 2,847 add to carts for the week:

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How It Works

Blended Add to Carts aggregates add-to-cart conversion events reported by each advertising platform. When a user clicks an ad and adds a product to their cart within the attribution window, that platform counts the event. This metric sums those events across all connected platforms for a unified view.

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When to Use

See all Blended Conversions metrics →