Blended Add to Carts measures the total number of add-to-cart events attributed to your ads across all connected advertising platforms.
Blended Add to Carts = SUM ( Add to Cart Events ) ACROSS All Channels
| Metric | Definition |
|---|
| Meta Add to Carts | Add-to-cart events attributed to Meta Ads campaigns |
| Google Add to Carts | Add-to-cart events attributed to Google Ads campaigns |
| TikTok Add to Carts | Add-to-cart events attributed to TikTok Ads campaigns |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
A DTC brand running campaigns across three platforms sees 2,847 add to carts for the week:
| Platform | Add to Carts | % of Total |
|---|
| Meta Ads | 1,523 | 53.5% |
| Google Ads | 892 | 31.3% |
| TikTok Ads | 432 | 15.2% |
| Blended Total | 2,847 | 100% |
How It Works
Blended Add to Carts aggregates add-to-cart conversion events reported by each advertising platform. When a user clicks an ad and adds a product to their cart within the attribution window, that platform counts the event. This metric sums those events across all connected platforms for a unified view.
When to Use
| Scenario | Action |
|---|
| Measuring cross-platform shopping intent | Compare blended add to carts to total traffic |
| Evaluating funnel health | Track ratio of add to carts to checkouts |
| Optimizing for consideration | Use to measure mid-funnel ad effectiveness |
| Budgeting across platforms | Identify which platforms drive cart activity |
| Metric | Relationship |
|---|
| Blended View Contents | Earlier funnel stage — product page views |
| Blended Initiate Checkouts | Next funnel stage — checkout starts |
| Blended Purchases | Final funnel stage — completed orders |
