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Quick Summary
  • In the Upstack dashboard, open Events Destination and click + New Destination
  • Select Omnisend from the destination options
  • Enter your generated Omnisend API key
  • Click Create Configuration and verify the destination shows as Healthy
What this setup enables Configuring Omnisend as a destination in Upstack Data ensures accurate tracking of customer events, consolidates attribution reporting, and provides more reliable data to optimize ad performance.

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Prerequisites

Before you start, you need:

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Configuration Steps

1

Sign in to your Upstack dashboard

Sign in to Upstack Data and open the Events Destination page.
2

Add a new Omnisend destination

In the Events Destination page, click + New Destination in the top-right of the page.Add New DestinationIn the Select a Destination popup, click Omnisend, then click Next.Select a Destination popup with Omnisend option highlighted
3

Enter your Omnisend API key

In the configuration form, paste your generated Omnisend API key into the API key field.The API key is a long alphanumeric string, typically formatted as a 64-character secret followed by a - and a short identifier (for example, xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx-xxxxxxxxxx).Omnisend destination configuration form with API key field
4

Create the configuration

Click the Create Configuration button at the bottom of the form.Create Configuration button at bottom of Omnisend destination form
Success! 🎉 You should see a confirmation message and the Omnisend destination will appear as Healthy in your destinations list.
Here’s a help guide on How to Generate your Omnisend API Key →
5

Verify the destination is sending events

Back in the Events Destination page, confirm the new Omnisend destination shows a Healthy status.Then, in Omnisend, open Audience or Reports and confirm contacts and events from Upstack Data are arriving as expected. New events typically appear within a few minutes after a test purchase or page view.