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  • Navigate to Event Destinations in the Upstack dashboard.
  • Click Add Destination and select Outbrain.
  • Enter your Marketer ID (32-character hexadecimal string from Amplify).
  • Save the configuration and verify the destination shows Healthy.
What is the Outbrain Marketer ID?Your Outbrain Marketer ID (also called OB_ADV_ID or Pixel ID) is a unique 32-character hexadecimal identifier that tells Upstack which Outbrain account should receive your conversion events. Find it in Amplify Dashboard → Settings → Tracking.

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Prerequisites

Before you start, you need:

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Steps to configure the Outbrain destination

1

Sign in to Upstack Data

Sign in to your Upstack Data account at app.upstackdata.com.
2

Navigate to Event Destinations

In the left-hand navigation, click Event Destinations.
3

Add a new destination

Click the Add Destination button in the top-right corner.In the destination picker, select Outbrain from the list of available destinations.
4

Enter your Marketer ID

In the Outbrain Marketer ID field, paste your Marketer ID from the Outbrain Amplify dashboard.Example format: 00abc123def456789012345678901234 (32 hexadecimal characters)
Ensure there are no extra spaces before or after the ID. The value should be exactly 32 characters.
5

Configure event settings (optional)

By default, Upstack forwards Purchase, Lead, SignUp, and AddToCart events to Outbrain.High-volume events like PageView and ViewContent are disabled by default to avoid unnecessary API calls — you can enable them if needed for your use case.
6

Save the configuration

Click Create Configuration to save the destination.
7

Verify the destination is healthy

In the Upstack dashboard, navigate to Event Destinations. Your Outbrain destination should display Healthy with a green status indicator within 5 minutes.If the status shows Unhealthy, double-check:
  • The Marketer ID is exactly 32 hexadecimal characters
  • No extra whitespace or special characters
  • The ID matches what you see in Amplify → Settings → Tracking
Remember: Outbrain only attributes conversions when a click ID (obclid) is present. Make sure your campaign URLs include obclid={{ob_click_id}} — see How to configure Outbrain click ID tracking.
Next step: Complete onboarding guide for the full setup walkthrough.