What is the Outbrain Marketer ID?Your Outbrain Marketer ID (also called OB_ADV_ID or Pixel ID) is a unique 32-character hexadecimal identifier that tells Upstack which Outbrain account should receive your conversion events. Find it in Amplify Dashboard → Settings → Tracking.
Prerequisites
Before you start, you need:- An active Upstack Data account (sign up)
- Your Outbrain Marketer ID — see How to find your Outbrain Marketer ID
- Click ID tracking configured in your campaigns — see How to configure Outbrain click ID tracking
Steps to configure the Outbrain destination
1
Sign in to Upstack Data
Sign in to your Upstack Data account at app.upstackdata.com.
2
Navigate to Event Destinations
In the left-hand navigation, click Event Destinations.
3
Add a new destination
Click the Add Destination button in the top-right corner.In the destination picker, select Outbrain from the list of available destinations.
4
Enter your Marketer ID
In the Outbrain Marketer ID field, paste your Marketer ID from the Outbrain Amplify dashboard.Example format:
00abc123def456789012345678901234 (32 hexadecimal characters)5
Configure event settings (optional)
By default, Upstack forwards Purchase, Lead, SignUp, and AddToCart events to Outbrain.High-volume events like PageView and ViewContent are disabled by default to avoid unnecessary API calls — you can enable them if needed for your use case.
6
Save the configuration
Click Create Configuration to save the destination.
7
Verify the destination is healthy
In the Upstack dashboard, navigate to Event Destinations. Your Outbrain destination should display Healthy with a green status indicator within 5 minutes.If the status shows Unhealthy, double-check:
- The Marketer ID is exactly 32 hexadecimal characters
- No extra whitespace or special characters
- The ID matches what you see in Amplify → Settings → Tracking
Next step: Complete onboarding guide for the full setup walkthrough.