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  • Sign in to Outbrain Amplify Dashboard.
  • Navigate to Settings → Tracking (or Account Settings → Pixel).
  • Locate the Marketer ID (also called OB_ADV_ID or Pixel ID).
  • Copy the 32-character hexadecimal string and paste it into Upstack.
What is an Outbrain Marketer ID?Your Outbrain Marketer ID (also known as OB_ADV_ID or Advertiser ID) is a unique 32-character hexadecimal identifier that Upstack Data uses to send conversion data to your Outbrain account. This ID is also embedded in the Outbrain pixel code if you’ve installed it manually.

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Prerequisites

Before you start, you need:
  • Access to an Outbrain Amplify account at amplify.outbrain.com
  • Account admin or campaign manager permissions

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Steps to find your Outbrain Marketer ID

1

Sign in to Outbrain Amplify

Sign in to Outbrain Amplify at amplify.outbrain.com.If you have multiple accounts, select the account you want to connect to Upstack.
2

Navigate to Settings

Click your account name or profile icon in the top-right corner, then select Settings.Alternatively, look for a Settings or Account Settings option in the navigation menu.
3

Open Tracking settings

In the Settings menu, click Tracking or Pixel to view your tracking configuration.This page contains your Outbrain pixel installation code and Marketer ID.
4

Locate your Marketer ID

Look for the Marketer ID, OB_ADV_ID, Advertiser ID, or Pixel ID field.Example format: 00abc123def456789012345678901234The Marketer ID is a 32-character hexadecimal string (letters a-f and numbers 0-9 only).
If you see the pixel installation code, the Marketer ID is the value assigned to OB_ADV_ID in the JavaScript snippet:
var OB_ADV_ID = '00abc123def456789012345678901234';
5

Copy the Marketer ID

Copy the full 32-character Marketer ID.
Make sure to copy the complete ID with no extra spaces or characters. The ID must be exactly 32 hexadecimal characters.
6

Paste into Upstack Data

In the Upstack dashboard, navigate to Event Destinations → Add Destination → Outbrain.Paste the Marketer ID into the Outbrain Marketer ID field.
7

Save and verify

Click Create Configuration to save the destination.Your Outbrain destination should display Healthy with a green status indicator within 5 minutes.If the status shows Unhealthy, double-check that the Marketer ID was copied correctly without extra whitespace.

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Troubleshooting

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Can’t find the Marketer ID in Settings

If you don’t see a Tracking or Pixel section in Settings:
  1. Check if you have admin permissions — campaign-level users may not see account settings
  2. Look for Events or Conversions in the navigation menu
  3. Contact your Outbrain account manager if you still can’t locate it

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Marketer ID validation fails in Upstack

If Upstack reports an invalid Marketer ID:
  1. Verify the ID is exactly 32 characters
  2. Confirm it contains only hexadecimal characters (0-9, a-f)
  3. Remove any extra spaces, quotes, or special characters
  4. Re-copy from the Amplify dashboard
Next step: How to configure Outbrain click ID tracking — required for attribution to work.