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  • Sign in to Reddit Ads Manager and open the Events Manager.
  • Below Events Overview, locate the Pixel ID (typically prefixed with t2_).
  • Copy the Pixel ID and paste it into your Upstack Reddit destination configuration.
What is a Reddit Pixel ID?Your Reddit Pixel ID is a unique identifier Upstack Data uses to send conversion data to your Reddit Ads account. Reddit Pixel IDs are typically prefixed with t2_ (e.g., t2_abc123def) and are sometimes referred to as your Account ID inside Reddit’s developer documentation.

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Prerequisites

Before you start, you need:
  • Access to a Reddit Ads account at ads.reddit.com or business.reddit.com
  • A pixel already created in Reddit Ads Manager Events Manager (or follow the create-pixel steps below)

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Steps to find your Reddit Pixel ID

1

Sign in to Reddit Ads Manager

Sign in to Reddit Ads Manager at ads.reddit.com or business.reddit.com.
2

Open Events Manager

Click the menu (top-left corner) and select Ads → Events Manager.Alternatively, click Events Manager directly in the left-hand navigation menu.
3

Find or create your pixel

If you already have a pixel, you’ll see it under Events Overview — proceed to the next step.If you need to create one:
  • Click Create New Pixel or Set Up Pixel
  • Follow Reddit’s setup wizard to create a new Reddit Pixel
  • Once created, return to the Events Manager
4

Locate your Pixel ID

Below Events Overview (or under your pixel’s settings), locate the Pixel ID.Example format: t2_abc123defThe Pixel ID is the same value as your Reddit Account ID and starts with the prefix t2_.
5

Copy and paste into Upstack Data

Copy your Pixel ID and paste it into the Pixel ID field in your Upstack Reddit destination setup.
Ensure there are no extra spaces before or after the ID. The value should include the t2_ prefix.
6

Save the configuration

Click Create Configuration to save the destination.
7

Verify the destination is healthy

In the Upstack dashboard, navigate to Event Destinations. Your Reddit destination should display Healthy with a green status indicator within 5 minutes.If the status shows Unhealthy, double-check that the Pixel ID matches exactly what you see in Reddit Ads Manager (correct prefix, no whitespace).
Next step: How to generate your Reddit CAPI token