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Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt

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  • In the Upstack dashboard, go to Event Destinations and click + New Destination.
  • Select AppLovin Axon.
  • Enter your Pixel ID (Event Key from AppLovin Dashboard).
  • Paste your Conversions API access token.
  • Click Create Configuration and verify the destination shows Healthy.
What this setup enablesSetting up the AppLovin destination in Upstack Data enables dual tracking via browser pixel and server-side Conversions API (CAPI), recovering conversions lost to ad blockers, iOS restrictions, and cross-device journeys.

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Prerequisites

Before you start, you need:

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Configuration steps

1

Sign in to Upstack Data

Sign in to Upstack Data at app.upstackdata.com.
2

Open the destination configuration

In the Upstack dashboard, navigate to Event Destinations.Click + New Destination in the top-right of the page.In the Select a Destination popup, click AppLovin Axon, then click Next.
3

Enter your Pixel ID and CAPI token

Fill in the form:
  1. Pixel ID — the Event Key identifier for your Axon pixel. Find this in the AppLovin Dashboard under Account → General → Keys.
  2. Conversions API access token — a secure key generated from the AppLovin Dashboard under Account → General → Keys.
The Conversions API token is a secure key. Store it securely and never expose it client-side. If the token is compromised, generate a new one in the AppLovin Dashboard.
Need help finding these?
4

Configure optional settings

Enable Conversion API — Toggle this on to send events to AppLovin’s server-side Conversions API (recommended).Send User Data — Toggle this on to include hashed PII (email, phone) for improved match quality.
5

Create the configuration

Click the Create Configuration button.You should see a confirmation message and the AppLovin destination will appear in your Event Destinations list.
6

Verify the destination is healthy

In the Upstack dashboard, the AppLovin destination card should display Healthy with a green status indicator within 5 minutes.If the status shows Unhealthy:
  • Confirm your Pixel ID is correct (no leading/trailing spaces).
  • Confirm your Conversions API token was pasted in full (no truncation, no whitespace).
  • Confirm the token was generated for the same AppLovin account as the Pixel ID.