What this setup enablesSetting up the AppLovin destination in Upstack Data enables dual tracking via browser pixel and server-side Conversions API (CAPI), recovering conversions lost to ad blockers, iOS restrictions, and cross-device journeys.
Prerequisites
Before you start, you need:- An active Upstack Data account (sign up)
- Admin access to an AppLovin Axon account
- A configured Axon Pixel in the AppLovin Dashboard — see How to find your AppLovin Pixel ID
- A Conversions API access token — see How to generate your AppLovin CAPI token
Configuration steps
1
Sign in to Upstack Data
Sign in to Upstack Data at app.upstackdata.com.
2
Open the destination configuration
In the Upstack dashboard, navigate to Event Destinations.Click + New Destination in the top-right of the page.In the Select a Destination popup, click AppLovin Axon, then click Next.
3
Enter your Pixel ID and CAPI token
Fill in the form:
- Pixel ID — the Event Key identifier for your Axon pixel. Find this in the AppLovin Dashboard under Account → General → Keys.
- Conversions API access token — a secure key generated from the AppLovin Dashboard under Account → General → Keys.
Need help finding these?
4
Configure optional settings
Enable Conversion API — Toggle this on to send events to AppLovin’s server-side Conversions API (recommended).Send User Data — Toggle this on to include hashed PII (email, phone) for improved match quality.
5
Create the configuration
Click the Create Configuration button.You should see a confirmation message and the AppLovin destination will appear in your Event Destinations list.
6
Verify the destination is healthy
In the Upstack dashboard, the AppLovin destination card should display Healthy with a green status indicator within 5 minutes.If the status shows Unhealthy:
- Confirm your Pixel ID is correct (no leading/trailing spaces).
- Confirm your Conversions API token was pasted in full (no truncation, no whitespace).
- Confirm the token was generated for the same AppLovin account as the Pixel ID.