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Documentation Index

Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt

Use this file to discover all available pages before exploring further.

  • Sign in to the AppLovin Dashboard.
  • Navigate to Account → General → Keys.
  • Find or generate a Conversions API Key.
  • Copy the token immediately and paste it into your Upstack AppLovin destination.
What is an AppLovin Conversions API token?A Conversions API access token (also called the Conversions API Key) is a secure key that allows Upstack Data to send conversion event data to AppLovin’s Axon Conversions API. This key authenticates server-side event requests.

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Prerequisites

Before you start, you need:

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Steps to generate your AppLovin CAPI token

1

Sign in to the AppLovin Dashboard

Sign in to the AppLovin Dashboard at dash.applovin.com.
2

Navigate to Account Settings

Click on your account menu (typically in the top-right corner) and select Account or navigate directly to account settings.
3

Open the Keys section

In the Account settings, navigate to General → Keys.This section contains all your API keys including the Event Key (Pixel ID) and Conversions API Key.
4

Find or generate the Conversions API Key

Look for the Conversions API Key in the Keys section.If you already have one, you can use the existing key.If you need to generate a new one:
  • Click the option to generate a new Conversions API Key
  • Follow any prompts to complete the generation
5

Copy your CAPI token

Copy the Conversions API Key — a string of letters and numbers.
Copy the token to a secure location. Treat it like a password and never expose it in client-side code or share it publicly.
6

Add the token to Upstack Data

Sign in to Upstack Data at app.upstackdata.com and open your AppLovin destination under Event Destinations. Paste the token into the Conversions API access token field.
The Conversions API token is sensitive — store it securely. Never expose it in client-side code or share it publicly.
7

Verify the destination is healthy

In the Upstack dashboard, the AppLovin destination card should show Healthy with a green status indicator within 5 minutes.If the status shows Unhealthy:
  • Confirm the token was pasted in full (no truncation, no whitespace).
  • Confirm the token was generated for the same AppLovin account as the Pixel ID.
  • Confirm the Pixel ID matches the Event Key from the same account.
Need help with the Pixel ID? See How to find your AppLovin Pixel ID.