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Documentation Index

Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt

Use this file to discover all available pages before exploring further.

  • Sign in to the AppLovin Dashboard.
  • Navigate to Account → General → Keys.
  • Locate your Event Key (this is your Pixel ID).
  • Copy the Event Key and paste it into your Upstack AppLovin destination configuration.
What is an AppLovin Pixel ID?Your AppLovin Pixel ID (also called the Event Key) is a unique identifier that Upstack Data uses to send conversion data to your AppLovin Axon account. This key is required both for browser-side pixel tracking and server-side Conversions API events.

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Prerequisites

Before you start, you need:
  • Access to an AppLovin account at dash.applovin.com
  • An Axon pixel already set up (or follow the steps below to create one)

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Steps to find your AppLovin Pixel ID

1

Sign in to the AppLovin Dashboard

Sign in to the AppLovin Dashboard at dash.applovin.com.
2

Navigate to Account Settings

Click on your account menu (typically in the top-right corner) and select Account or navigate directly to account settings.
3

Open the Keys section

In the Account settings, navigate to General → Keys.This section contains all your API keys including the Event Key (Pixel ID) and Conversions API Key.
4

Locate your Event Key (Pixel ID)

Find the Event Key in the Keys section.Example format: A string of alphanumeric characters (e.g., abc123def456ghi789)This Event Key is your Pixel ID that you’ll use in Upstack Data.
5

Copy and paste into Upstack Data

Copy your Event Key and paste it into the Pixel ID field in your Upstack AppLovin destination setup.
Ensure there are no extra spaces before or after the ID. Copy the exact value shown in the dashboard.
6

Save the configuration

Click Create Configuration to save the destination.
7

Verify the destination is healthy

In the Upstack dashboard, navigate to Event Destinations. Your AppLovin destination should display Healthy with a green status indicator within 5 minutes.If the status shows Unhealthy, double-check that the Pixel ID matches exactly what you see in the AppLovin Dashboard (correct format, no whitespace).
Next step: How to generate your AppLovin CAPI token