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Documentation Index

Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt

Use this file to discover all available pages before exploring further.

New to Upstack? Follow the getting started guide for a streamlined onboarding walkthrough.
  • Configure the LinkedIn destination in Upstack Data with your Partner ID, API Access Token, and Conversion Rule IDs.
  • Create Conversion Rules in LinkedIn Campaign Manager for each event type you want to track.
  • Enable Enhanced Conversion Tracking to capture li_fat_id click IDs.
  • Verify events appear in LinkedIn Campaign Manager → Data → Signal Diagnostics.

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Prerequisites

Before you start, you need:
  • An active Upstack Data account (sign up)
  • Admin access to a LinkedIn Ads account with the Campaign Manager role
  • The LinkedIn Insight Tag installed on your storefront (Upstack will fire it alongside server-side events)
  • Shopify owner/staff access (if applicable)
1

Find your LinkedIn Partner ID

Your Partner ID identifies your LinkedIn ad account and Insight Tag installation. You’ll need this to configure the Upstack destination.Help guide:How to find your LinkedIn Partner ID →
2

Create Conversion Rules in Campaign Manager

Unlike Meta or TikTok, LinkedIn requires you to create Conversion Rules for each event type you want to track. Each rule gets a unique Conversion Rule ID that Upstack uses to send events to the correct conversion action.
You must create separate Conversion Rules for Purchase, Add to Cart, Lead, and any other events you want to track. Without a Conversion Rule ID, Upstack cannot send events for that action.
Help guide:How to create LinkedIn Conversion Rules →
3

Generate a Conversions API access token

Upstack needs an API Access Token with rw_conversions and r_ads scopes to send events to LinkedIn’s Conversions API.Help guide:How to generate a LinkedIn Conversions API token →
4

Configure the LinkedIn destination in Upstack Data

In the Upstack dashboard, navigate to Event Destinations and add a LinkedIn Ads destination using your Partner ID, API Access Token, and Conversion Rule IDs.Help guide:How to configure the LinkedIn destination in Upstack Data →
5

Enable LinkedIn click ID tracking

Optional but recommended. Enabling enhanced conversion tracking allows LinkedIn to capture the li_fat_id click ID, which significantly improves match rates.
Help guide:How to enable LinkedIn click ID tracking →
6

Verify the full setup is healthy

Confirm each piece of the setup is working:
  • In the Upstack dashboard, Event Destinations shows your LinkedIn destination as Healthy (green).
  • In LinkedIn Campaign Manager → Data → Signals Manager → Signal Diagnostics, events appear with status “Received.”
  • The Match Quality column shows match rates — these will improve over the next 1-2 weeks.
If anything is unhealthy, check the corresponding help guide above for troubleshooting steps.

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What to expect after setup

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Match quality timeline

  • Match quality scores start to improve in 2-3 days and normalize over 1-2 weeks.
  • You can typically expect a 20-40% increase in tracked conversions vs. the browser Insight Tag alone, since CAPI captures conversions lost to ad blockers and iOS restrictions.
  • The Purchase match quality sees the biggest improvement because checkout-time events carry the strongest match keys (hashed email, LinkedIn click ID).

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Reporting differences

  • Your LinkedIn Campaign Manager ROAS will likely increase after a few days as LinkedIn attributes more conversions to ads. Many brands discover their LinkedIn campaigns were performing better than the browser-only data suggested.
  • Conversion volume may temporarily fluctuate during the first 48 hours as LinkedIn’s deduplication logic adjusts to receiving both Insight Tag and CAPI events.

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B2B-specific benefits

LinkedIn’s Conversions API supports B2B match keys that other platforms don’t:
  • Company name — match events to LinkedIn Company Pages
  • Job title — improve targeting for professional audiences
  • First-party click ID (li_fat_id) — the strongest match signal for LinkedIn
Need help?If you encounter any issues during setup or don’t see expected match quality improvements after 2 weeks, contact our support team with your LinkedIn Partner ID and we’ll help diagnose the problem.