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Prerequisites: You need your UET Tag ID and CAPI Auth Token before configuring this destination.

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Steps

1

Open Upstack Data dashboard

Log in to app.upstackdata.com and select your store.
2

Navigate to Event Destinations

In the left sidebar, click Integrations → Event Destinations.
3

Add Microsoft Advertising destination

Click + Add Destination and select Microsoft Advertising from the list of available destinations.
4

Enter your UET Tag ID

Paste your UET Tag ID (numeric value) in the Tag ID field.Don’t have it? Find your UET Tag ID →
5

Enable Conversions API (recommended)

Toggle Enable Conversions API to enable server-side event delivery.When enabled, paste your CAPI Auth Token in the Auth Token field.Don’t have it? Generate your CAPI Auth Token →
6

Save and verify

Click Save to activate the destination.The destination status should show Healthy (green) within a few minutes if the credentials are valid.

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Configuration fields

FieldRequiredDescription
UET Tag IDYesYour Microsoft Advertising UET Tag ID (numeric)
Enable Conversions APINoToggle to enable server-side event delivery
CAPI Auth TokenWhen CAPI enabledBearer token for authenticating API requests

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Troubleshooting

Common causes:
  • Invalid or expired CAPI Auth Token — regenerate in Microsoft Advertising
  • Incorrect UET Tag ID — verify in Microsoft Advertising → Tools → UET Tags
  • Account not enrolled in CAPI pilot — contact your Microsoft Advertising account manager
  1. Verify the destination status is Healthy in Upstack
  2. Check that Event Goals are configured in Microsoft Advertising
  3. Wait 5-10 minutes for events to propagate
  4. Use the Upstack Event Debugger to confirm events are being sent
Need help? Contact our support team with your UET Tag ID and we’ll help troubleshoot.