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Your UET Tag ID is a numeric identifier for your Microsoft Advertising tracking tag. You’ll need this ID to configure the Microsoft Advertising destination in Upstack Data.

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Steps

1

Sign in to Microsoft Advertising

Go to ads.microsoft.com and sign in to your account.
2

Navigate to UET Tags

In the top navigation, click Tools → UET Tags (under Conversion tracking).
3

Find your UET Tag

Locate your existing UET Tag in the list. If you don’t have one, click Create UET tag to create a new one.
4

Copy the Tag ID

The Tag ID is displayed in the list view or tag details. It’s a numeric value (e.g., 12345678).Copy this ID — you’ll need it when configuring the Microsoft Advertising destination in Upstack Data.

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Where to find the Tag ID

The UET Tag ID appears in several places:
  • UET Tags list: The ID column shows the numeric Tag ID for each tag
  • Tag details: Click on a tag name to view its details, including the Tag ID
  • UET Tag code snippet: The Tag ID appears in the JavaScript snippet as part of the uetq initialization

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If you don’t have a UET Tag

If you don’t have an existing UET Tag:
  1. Click Create UET tag in the UET Tags section
  2. Give your tag a descriptive name (e.g., “Upstack Tracking”)
  3. Optionally add a description
  4. Click Save
  5. Copy the new Tag ID
Important: Use the same UET Tag ID for both your browser UET Tag and Upstack server-side delivery to ensure proper event deduplication.

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Next steps

Once you have your UET Tag ID: