Add Shipping Info Value: Total Checkout Shipping Event Revenue

Add Shipping Info Value measures the total monetary value associated with visitors submitting shipping information during checkout.

Formula

Add Shipping Info Value = SUM ( value ) WHERE event = add_shipping_info

Formula Components

Metric	Definition
value	The monetary value passed with each add_shipping_info event
event = add_shipping_info	Filters to only shipping info submission events tracked by the pixel

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

Your Shopify store tracked 2,847 add shipping info events in January with a combined value of $142,350.

Week	Events	Total Value	Avg Value
Week 1	687	$34,350	$50.00
Week 2	724	$36,200	$50.00
Week 3	698	$34,900	$50.00
Week 4	738	$36,900	$50.00

How It Works

The Upstack Pixel captures the value property from each add_shipping_info event and sums them over your selected time period. This value typically represents the cart or order value at the moment the visitor submits their shipping details during checkout.

When to Use

Scenario	Action
Measuring checkout funnel revenue	Track value at the shipping info step vs. payment and purchase
Identifying drop-off value	Compare shipping info value to purchase value to quantify lost revenue
Segmenting by traffic source	Analyze which channels drive higher-value checkouts
Optimizing checkout flow	A/B test shipping form changes and measure impact on total value

Metric	Relationship
Add Shipping Info	Event count for shipping info submissions
Cost per Add Shipping Info	Ad spend efficiency for this funnel step
Add Payment Info Value	Value at the next checkout step

See all Engagement metrics →