Sign Up: Account Registration Events

Sign Up counts the total number of account registration events tracked by the Upstack pixel.

Formula

Sign Up = COUNT ( Sign Up Events )

Formula Components

Metric	Definition
Sign Up Events	Individual account registration events fired when visitors create an account

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your e-commerce store tracked 2,847 sign ups in March, indicating strong interest in account creation.

Week	Sign Ups	Change
Week 1	623	—
Week 2	712	+14.3%
Week 3	758	+6.5%
Week 4	754	-0.5%

How It Works

Sign up events are tracked when visitors complete account registration on your site. The Upstack pixel fires a sign_up event each time a visitor successfully creates an account, capturing the moment of conversion from anonymous visitor to registered user.

When to Use

Scenario	Action
Tracking account growth	Monitor sign ups over time to measure user acquisition
Optimizing registration flow	Compare sign up rates before and after form changes
Measuring campaign effectiveness	Track sign ups attributed to specific marketing campaigns
Identifying high-value traffic sources	Compare sign up rates across different channels

Metric	Relationship
Complete Registration	Similar registration event, may include additional steps
Login	Measures returning user engagement after sign up

See all Engagement metrics →