Cost per User Removed: Track Removal Acquisition Cost

Cost per User Removed measures the average advertising spend relative to each user removal event tracked.

Formula

Cost per User Removed = Channel Spend ÷ User Removed Events

Formula Components

Metric	Definition
Channel Spend	Total advertising spend across channels
User Removed	Total user removal events tracked

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Ratio

Example

Your B2B platform had $10,000 in ad spend and 50 user removed events this month.

Metric	Value	Calculation
Channel Spend	$10,000	Total ad spend
User Removed Events	50	Team members removed
Cost per User Removed	$200.00	$10,000 ÷ 50

How It Works

This metric divides your total channel spend by the number of user removed events. While removals aren’t a marketing goal, this metric provides context for account management patterns relative to acquisition investment.

When to Use

Scenario	Action
Account health analysis	Monitor removal rates vs spend
Campaign attribution	Track team changes by acquisition source
Churn correlation	Identify spend patterns before churn
Seat economics	Understand cost per seat lifecycle

Metric	Relationship
User Removed	Count of removal events
User Removed Value	Value of removal events
Cost per Account Deleted	Full account closure cost

See all Engagement metrics →