Formula
Cost per Sign Up = Channel Spend ÷ Sign Ups
Formula Components
Example
Your store spent $8,000 on ads in February and tracked 1,600 sign up events.How It Works
The Upstack pixel captures sign up events when visitors register for an account on your site. Cost per Sign Up divides your total ad spend by the number of registration events, showing how efficiently your ads drive new account creation. Lower values indicate more cost-effective acquisition of registered users who can be nurtured through email and remarketing.When to Use
Related Metrics
See all Engagement metrics →