Add Shipping Info: Track Checkout Shipping Events

Add Shipping Info counts the total number of times visitors enter shipping information during checkout.

Formula

Add Shipping Info = COUNT ( Add Shipping Info Events )

Formula Components

Metric	Definition
Add Shipping Info Events	Each instance a visitor submits shipping details during checkout

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Sum

Example

Your store tracked shipping info submissions across checkout sessions in January.

Day	Add Shipping Info	Completed Orders	Drop-off
Mon	412	287	30%
Tue	389	265	32%
Wed	456	324	29%
Thu	398	271	32%
Fri	521	389	25%
Total	2,176	1,536	29%

How It Works

Add Shipping Info counts every event fired when a visitor submits shipping details during checkout. The Upstack Pixel tracks this step in the checkout funnel, capturing when shoppers enter their delivery address or select a shipping method. Each submission counts as one event.

When to Use

Scenario	Action
Checkout funnel analysis	Measure how many shoppers reach the shipping step
Drop-off diagnosis	Identify abandonment between shipping and payment
Shipping friction	Compare shipping info events across checkout flows
Geographic insights	Analyze shipping submissions by region

Metric	Relationship
Add Payment Info	Next checkout step after shipping
Initiate Checkouts	Checkout entries preceding shipping step
Purchases	Final conversion after checkout
Add to Carts	Funnel step before checkout

See all Engagement metrics →