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Share counts the number of times visitors share your products or content via social channels, indicating engagement and potential for organic reach.

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Formula

Share = COUNT ( share events )

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Formula Components

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Example

Your store’s product pages generated 1,247 shares over the past 30 days, with gift guides driving the highest engagement.

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How It Works

The Upstack Pixel fires a share event when a visitor clicks a social share button on your site. Each event captures the content being shared and the platform or method used, enabling you to analyze which products and content types generate the most social engagement. High share counts indicate content that resonates with your audience and has potential for organic amplification.

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When to Use

See all Engagement metrics →