View Cart: Track Shopping Cart Views

View Cart measures the total number of times visitors viewed their shopping cart on your site.

Formula

View Cart = COUNT ( view_cart events )

Formula Components

Metric	Definition
view_cart events	Each time a visitor views their shopping cart page

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your Shopify store recorded 4,230 view cart events last month from 3,150 unique sessions.

Period	View Carts	Add to Carts	Conversion
Week 1	1,052	890	24.8%
Week 2	1,089	912	25.1%
Week 3	1,021	875	24.2%
Week 4	1,068	901	24.6%

How It Works

The Upstack pixel fires a view_cart event whenever a visitor navigates to the shopping cart page. Each cart view is counted, including multiple views from the same session. This metric helps you understand shopping intent and cart abandonment patterns.

When to Use

Scenario	Action
Cart abandonment analysis	Compare view carts to checkouts initiated to find drop-off
UX optimization	Track if cart page changes affect view frequency
Campaign evaluation	Measure which traffic sources generate cart engagement
Funnel diagnostics	Identify bottlenecks between add-to-cart and checkout

Metric	Relationship
Add to Carts	Previous funnel step — products added to cart
Initiate Checkouts	Next funnel step — checkout process started
Purchases	Final conversion — completed orders

See all Engagement metrics →