Cost per Signed Out: Track Sign Out Acquisition Cost

Cost per Signed Out measures the average advertising spend required to generate one user sign out event.

Formula

Cost per Signed Out = Channel Spend ÷ Signed Out Events

Formula Components

Metric	Definition
Channel Spend	Total advertising spend across channels
Signed Out	Total user sign out events tracked

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Ratio

Example

Your SaaS product had $5,000 in ad spend and 250 signed out events last month.

Metric	Value	Calculation
Channel Spend	$5,000	Total ad spend
Signed Out Events	250	Users who signed out
Cost per Signed Out	$20.00	$5,000 ÷ 250

How It Works

This metric divides your total channel spend by the number of signed out events tracked by the Upstack pixel. While sign outs aren’t typically a conversion goal, tracking this metric helps understand session behavior patterns and user engagement cycles.

When to Use

Scenario	Action
Tracking session patterns	Monitor sign out frequency relative to spend
Understanding user behavior	Compare sign out rates across campaigns
Engagement analysis	Analyze session completion patterns
SaaS lifecycle tracking	Track user session behavior over time

Metric	Relationship
Signed Out	Count of sign out events
Login	Opposite action in session lifecycle
Cost per Login	Compare sign in vs sign out costs

See all Engagement metrics →