Contact Value: Form Submission Revenue

Total monetary value associated with contact form submissions tracked by the Upstack pixel.

Formula

Contact Value = SUM ( Contact Event Values )

Formula Components

Metric	Definition
Contact Event Values	Monetary value attributed to each contact form submission event

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

Your contact forms generated $34,800 in attributed value last month:

Form Type	Contact Value	Submissions	Avg Value/Contact
Product Inquiry	$18,400	420	$43.81
Support Request	$8,200	310	$26.45
Quote Request	$6,100	85	$71.76
General Contact	$2,100	180	$11.67

Quote requests have the highest value per contact, indicating visitors requesting quotes tend to complete purchases with larger order totals.

How It Works

Contact Value sums the monetary value attributed to each contact form submission event. This captures the downstream revenue impact of customer inquiries and support interactions. Higher values indicate that certain contact types correlate with larger eventual purchases.

When to Use

Scenario	Action
Evaluating form performance	Compare contact values across form types
Prioritizing support resources	Focus on inquiry types with highest value
Assessing lead quality	Higher contact value suggests qualified prospects
Campaign optimization	Target audiences driving high-value inquiries

Metric	Relationship
Lead	Alternative lead capture event
View Contents Value	Value from product views
Add to Carts Value	Value from cart additions
Conversion Value	Total revenue from completed conversions

See all Engagement metrics →

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics