Login Value: Total Revenue from Login Events

Total monetary value of login events tracked by the Upstack pixel.

Metric	Definition
SUM	Aggregation function that totals all login event values
Login Event Values	Monetary value assigned to each login event when tracked

Metric

Definition

SUM

Aggregation function that totals all login event values

Login Event Values

Monetary value assigned to each login event when tracked

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Metadata

Type

Currency

Data Source

Upstack Pixel

Aggregation

Sum

Channel	Login Value	Logins	Avg Value
Meta Ads	$3,800	760	$5.00
Google Ads	$1,900	380	$5.00
TikTok Ads	$700	140	$5.00

Channel

Logins

Avg Value

Meta Ads

$3,800

760

$5.00

Google Ads

$1,900

380

$5.00

TikTok Ads

$700

140

$5.00

How It Works

Login Value sums the monetary value assigned to each login event tracked by the Upstack pixel. When a returning customer authenticates on your site, the event can include a custom value representing expected session value or customer lifetime value. This metric helps quantify the total engagement value from authenticated user sessions across your marketing campaigns.

When to Use

Scenario	Action
Retention campaign valuation	Measure total value from campaigns targeting existing customers
Channel comparison	Compare login value contribution across advertising platforms
Customer engagement analysis	Higher login values may indicate more engaged customer segments
ROI calculation	Pair with cost per login to calculate re-engagement ROI

Metric	Relationship
Logins	Count of login events that contribute to this value
Cost per Login	Spend efficiency for generating login events

METRICS

Login Value: Total Revenue from Login Events

Formula

Formula Components

Example

How It Works

When to Use

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics