Contacts: Track Contact Form Submissions

Contacts measures the total number of times visitors submitted a contact form or initiated contact on your site.

Formula

Contacts = COUNT ( Contact Events )

Formula Components

Metric	Definition
Contact Events	Individual contact submissions tracked when a visitor submits a contact form or initiates contact

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your store recorded 697 contact form submissions in March, indicating strong interest from prospective customers:

Week	Contacts	Change
Week 1	158	—
Week 2	172	+8.9%
Week 3	184	+7.0%
Week 4	183	-0.5%

How It Works

The Upstack pixel fires a contact event each time a visitor submits a contact form or initiates contact through your site. This includes submissions from contact pages, inquiry forms, callback requests, and any other contact touchpoints. Each successful submission counts as one contact event.

When to Use

Scenario	Action
Measure lead generation	Track contact volume to understand prospect interest
Evaluate campaign effectiveness	Compare contacts before and after campaign launch
Identify channel performance	Analyze which traffic sources drive the most inquiries
Optimize contact forms	Monitor submission trends after form changes

Metric	Relationship
Contact Value	Monetary value attributed to contact events
Cost per Contact	Ad spend efficiency for generating contacts
Leads	Similar inquiry metric for lead submissions

See all Engagement metrics →