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Cost per Add Shipping Info measures the average ad spend required to drive one visitor to submit their shipping information during checkout.

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Formula

Cost per Add Shipping Info = Channel Spend ÷ Add Shipping Info Events

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Formula Components

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Example

Your store spent $5,000 on Meta ads last week and generated 625 add shipping info events from that traffic.

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How It Works

Cost per Add Shipping Info is calculated by dividing total channel spend by the number of add shipping info events tracked by the Upstack Pixel. This metric shows how efficiently your ad spend converts visitors into shoppers who are committed enough to enter their shipping address — a strong signal of purchase intent.

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When to Use

See all Engagement metrics →