Add to Wishlist Value: Total Wishlist Revenue Potential

Add to Wishlist Value measures the total monetary value of products added to wishlists, representing potential future revenue and purchase intent.

Formula

Add to Wishlist Value = SUM ( Product Value ) WHERE event = add_to_wishlist

Formula Components

Metric	Definition
Product Value	The price or value of the product added to the wishlist
event = add_to_wishlist	Filters to only add-to-wishlist events tracked by the pixel

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

Your Shopify store tracked $47,250 in Add to Wishlist Value last month from 1,890 wishlist additions.

Week	Wishlist Additions	Add to Wishlist Value	Avg. Item Value
Week 1	450	$11,250	$25.00
Week 2	480	$12,000	$25.00
Week 3	520	$13,000	$25.00
Week 4	440	$11,000	$25.00

How It Works

The Upstack Pixel captures the add_to_wishlist event when visitors save products to their wishlists. Each event includes the product’s value, which is summed to calculate total Add to Wishlist Value. This metric represents latent demand and potential future purchases.

When to Use

Scenario	Action
Measuring purchase intent	Track which products generate the most wishlist value
Identifying high-demand products	Focus marketing on products with high wishlist values
Planning inventory	Stock products that show strong wishlist interest
Retargeting campaigns	Target users who added high-value items to wishlists

Metric	Relationship
Add to Wishlist	Count of wishlist additions (volume vs. value)
Add to Cart Value	Similar metric for cart additions
Conversion Value	Revenue from completed purchases

See all Engagement metrics →