View Cart Value: Total Cart Value Tracked

View Cart Value measures the total monetary value of all view cart events tracked by the Upstack pixel.

Formula

View Cart Value = SUM ( Cart Value ) WHERE event = view_cart

Formula Components

Metric	Definition
Cart Value	The monetary value of items in the cart when a visitor views their cart
event = view_cart	Filters to only include view cart events tracked by the pixel

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

Your store tracked $47,500 in View Cart Value last month across 1,250 view cart events.

Period	View Cart Events	View Cart Value	Avg Cart Value
Week 1	285	$10,650	$37.37
Week 2	312	$12,480	$40.00
Week 3	298	$11,170	$37.48
Week 4	355	$13,200	$37.18

How It Works

View Cart Value sums the monetary value of all cart contents when visitors view their shopping cart. The value is captured from the Upstack pixel’s view_cart event, which includes the total value of items in the cart at that moment.

When to Use

Scenario	Action
Measuring cart engagement	Track how much potential revenue is sitting in carts
Comparing to purchases	Identify revenue gap between carts viewed and purchases completed
Analyzing abandoned value	Understand the dollar amount at risk from cart abandonment
Funnel optimization	Monitor whether cart values trend upward with merchandising changes

Metric	Relationship
View Cart	Count of view cart events (this metric tracks value)
Cost per View Cart	Ad spend efficiency for driving cart views
Add to Cart Value	Value added to cart (earlier funnel stage)

See all Engagement metrics →