Search Value: Total Value of Site Searches

Search Value measures the total monetary value attributed to search events tracked by the Upstack pixel.

Formula

Search Value = SUM ( value ) WHERE event = search

Formula Components

Metric	Definition
value	Monetary value passed with each search event
event = search	Filters to search events only

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

Your e-commerce site had 2,847 searches in January, with visitors finding products worth a total of $45,230 in search value.

Week	Searches	Search Value	Avg Value/Search
Week 1	712	$11,392	$16.00
Week 2	698	$10,818	$15.50
Week 3	745	$12,665	$17.00
Week 4	692	$10,355	$14.96

How It Works

Search Value aggregates the value parameter from all search events tracked by the Upstack pixel. When a visitor performs a site search, you can pass an optional value representing the potential monetary worth of that search action. This helps quantify the revenue impact of your site search functionality.

When to Use

Scenario	Action
Evaluating site search ROI	Compare search value to search implementation costs
Optimizing search experience	Track value changes after search UX improvements
Measuring search-driven revenue	Attribute revenue contribution to site search
Comparing engagement channels	Compare search value against other funnel metrics

Metric	Relationship
Search	Total search count this value is derived from
Cost per Search	Cost efficiency of driving search events
View Contents	Product views that often follow searches

See all Engagement metrics →