Add to Wishlist: Track Product Interest

Add to Wishlist counts the number of times visitors save products to their wishlist, indicating purchase intent and product interest.

Formula

Add to Wishlist = COUNT ( add_to_wishlist events )

Formula Components

Metric	Definition
add_to_wishlist events	Individual events fired when a visitor adds a product to their wishlist

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your store’s summer collection page shows 847 wishlist adds over the past 30 days across 12 products.

Product	Wishlist Adds	Add-to-Cart Rate
Coastal Linen Dress	234	42%
Sunset Beach Tote	189	38%
Ocean Breeze Sandals	156	35%

How It Works

The Upstack Pixel fires an add_to_wishlist event whenever a visitor clicks a “Add to Wishlist” or “Save for Later” button. Each event captures the product details including SKU, price, and category, enabling you to analyze which products generate the most interest before purchase.

When to Use

Scenario	Action
Identify high-interest products	Track which items get wishlisted most to inform inventory and marketing
Retarget interested visitors	Build audiences of wishlist users for reminder campaigns
Measure product page engagement	Compare wishlist adds vs. add-to-cart to gauge consideration behavior
Analyze seasonal trends	Track wishlist activity around promotions and product launches

Metric	Relationship
Add to Cart	Measures stronger purchase intent when visitors add items to cart
Product Views	Tracks initial product interest before wishlist or cart action
Conversions	Measures completed purchases from wishlist retargeting

See all Engagement metrics →