Webinar Registered Value: Lead Value from Webinars

Webinar Registered Value totals the monetary value attributed to webinar registrations.

Formula

Webinar Registered Value = SUM ( value ) FROM webinar_registered events

Formula Components

Metric	Definition
value	The monetary value attributed to each webinar registration
webinar_registered events	Events fired when users register for webinars

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

You had 138 webinar registrations in January with an average attributed value of $75.

Metric	Value	Notes
Webinar Registered	138	Registrations
Avg Registration Value	$75	Expected value per registration
Webinar Registered Value	$10,350	Total lead value

How It Works

This metric sums the value attribute from all webinar_registered events. The value typically represents expected revenue based on historical conversion rates from webinar registration to customer.

When to Use

Scenario	Action
Webinar ROI	Calculate return on webinar investment
Pipeline projection	Estimate revenue from webinar leads
Channel comparison	Compare lead value by source
Topic strategy	Prioritize high-value webinar topics

Metric	Relationship
Webinar Registered	Count of registrations
Webinar Registered Cost	Cost per registration
Demo Requested Value	Compare lead values

See all Conversions metrics →