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Documentation Index

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Why event approval is required

Custom events showing the ⚠️ red triangle warning in Meta Events Manager must be approved (acknowledged and confirmed) before Meta will use them for ad delivery optimization or campaign targeting.
  • Sign in to Meta Events Manager and open the affected pixel.
  • Click the custom event (or its red triangle icon) and choose Manage status.
  • Click I acknowledge, then Confirm the custom event, then Confirm.
  • Refresh the events list and confirm the red triangle is gone.

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Prerequisites

Before you start, you need:
  • Access to the same Meta Business Manager that owns the pixel firing the custom event
  • Editor or admin permissions on the pixel/dataset in Meta Events Manager
  • At least one fired instance of the custom event (so it appears in the events list)

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Step-by-step instructions

1

Sign in to Meta Events Manager

Sign in to Meta Events Manager at business.facebook.com/events_manager2 and select the pixel containing the custom event.
2

Open the custom event for review

On the pixel Overview tab, locate the custom event with the ⚠️ warning. Click either:
  • The name of the custom event, or
  • The red triangle ⚠️ warning icon next to it
Then click Review (or open Manage status).
3

Acknowledge the event

In the review dialog, click I acknowledge.
This confirms you understand this is a custom event you’ve intentionally created (in this case, sent by Upstack Data).
4

Confirm the custom event

Complete the final approval:
  • Click Confirm the custom event
  • Click Confirm to finalize
5

Verify the warning is cleared

Refresh the Overview tab. The ⚠️ red triangle should no longer appear next to the event, and its status should read Active.The event is now approved and available as an optimization or targeting event in Meta Ads Manager.