Skip to main content

Documentation Index

Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt

Use this file to discover all available pages before exploring further.

Quick Summary
  • Locate and copy your Snapchat Pixel ID
  • Generate and copy your Snapchat Conversion API Token
  • Create and configure the Snapchat destination in your Upstack dashboard
  • Disable Snapchat data sharing in Shopify

​
Prerequisites

Before you start, you need:
  • An active Upstack Data account (sign up)
  • Admin access to your Snapchat Ads account (Snapchat Ads Manager)
  • A Shopify store admin account (only required for the data-sharing step)

​
Onboarding Steps

1

Find and copy your Snapchat Pixel ID

A Snapchat Pixel ID is a unique identifier for your Snapchat Pixel in the format of a 32-character UUID, for example 00000000-0000-0000-0000-000000000000.
Help guide to complete this step:How to Get my Snapchat Pixel ID →
2

Generate and copy your Conversion API Token

A Snapchat Conversion API Token is a long alphanumeric secret (typically 100+ characters) that authorizes Upstack Data to send server-side events on your behalf.
Store your token on secure backend servers and do not share it. You will need it when configuring the Snapchat destination in your Upstack dashboard. When generating new tokens, remove old ones as soon as you confirm they are no longer needed.
Help guide to complete this step:How to Generate my Snapchat Conversion API Token →
3

Create and configure the Snapchat destination in your Upstack dashboard

Help guide to complete this step:How to Configure Snapchat Pixel Destination in Upstack Data →
4

Disable Snapchat data sharing in Shopify

Disabling Snapchat data sharing is crucial to prevent duplicate events, which can distort reporting and attribution. It ensures Snapchat only receives clean, accurate data through Upstack Data for reliable insights and better ad optimization.
Help guide to complete this step:How to Disable Snapchat Data Sharing in Shopify →
5

Verify the Snapchat destination is healthy

In your Upstack dashboard, open Events Destination and confirm the Snapchat destination shows a Healthy status.Then, in Snapchat Ads Manager, open Events Manager for your pixel and confirm events are arriving from your Conversions API integration.
Need help?If you encounter any issues during setup or don’t see expected improvements after 10 days, contact our support team with your Snapchat Pixel ID and Conversion API Token, and we’ll help diagnose the problem.