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Quick Summary
  • Sign in to Snapchat Business Manager
  • Open the Business Details page
  • Click Generate Token
  • Copy and save the generated Conversion API Token immediately (Snapchat only displays it once)
  • Paste the token into the Snapchat destination form in your Upstack dashboard

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What is a Snapchat Conversion API Token?

A Snapchat Conversion API Token is a secure credential generated in Snapchat Business Manager that authorizes platforms like Upstack Data to send conversion events directly to Snapchat’s Conversions API. It is a long alphanumeric string, typically 100+ characters long.
It enables server-side event tracking to reduce reliance on browser pixels, improves attribution by capturing conversions lost to ad blockers, privacy restrictions, or cookies, and boosts ad performance by providing Snapchat with more complete and reliable conversion data.

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Prerequisites

Before you start, you need:
  • Admin access to your Snapchat Ads account
  • At least one Snapchat Pixel created (how to create one)
  • A secure place to store the generated token (Snapchat only displays it once)

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Steps to Generate the Conversion API Token

1

Sign in to Snapchat Business Manager

Sign in to Snapchat Business Manager.
2

Open Business Details

In the left-hand menu, click Business Details.
3

Generate the Conversion API Token

On the Business Details page, click Generate Token.Copy the generated Conversion API Token immediately. Then paste it into the Conversion API Token field when configuring the Snapchat destination in your Upstack dashboard.
Snapchat only shows the token once — copy it now and save it to a secure location such as a password manager. Store the token on secure backend servers and do not share it. When generating new tokens, remove old ones as soon as you confirm they are no longer needed.
4

Verify the token format

Confirm the value you copied is a long alphanumeric string (typically 100+ characters) with no extra spaces. You can paste it into the Conversion API Token field when configuring the Snapchat destination in your Upstack dashboard.
Need help finding this?How to Get my Snapchat Pixel ID →