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Quick Summary
  • Sign in to Snapchat Ads Manager
  • Open Events Manager → Pixels (or Pixels in the left-hand menu)
  • If a pixel exists, copy the Pixel ID displayed under the pixel name
  • If no pixel exists, click Create Pixel, name it Upstack Data, then Create and copy the new Pixel ID
  • Paste the Pixel ID into the Snapchat destination form in your Upstack dashboard

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What is a Snapchat Pixel ID?

A Snapchat Pixel ID is a unique identifier assigned to your Snapchat Pixel when you create it in Snapchat Ads Manager. It is a 32-character UUID, for example 00000000-0000-0000-0000-000000000000.
Its purpose is to:
  • Identify your pixel so Snapchat knows which ad account and campaigns the data belongs to
  • Track on-site actions such as page views, purchases, and sign-ups
  • Send event data to Snapchat Ads Manager for reporting, audience building, and optimization
  • Improve targeting and attribution by connecting user activity on your website with your Snapchat ads

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Prerequisites

Before you start, you need:
  • Admin access to your Snapchat Ads account (Snapchat Ads Manager)
  • Permission to create or view pixels in your ad account

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Steps to Find Your Snapchat Pixel ID

1

Sign in to Snapchat Ads Manager

Sign in to Snapchat Ads Manager, then open Events Manager → Pixels (or click Pixels in the left-hand menu).Snapchat Ads Manager with Events Manager and Pixels menuIf you already have a pixel, find the Pixel ID for the pixel you want to connect with Upstack Data — it appears beneath the pixel name as a 32-character UUID.Snapchat Pixel showing Pixel ID beneath pixel name
2

Create a new pixel (only if you don't have one)

From the Pixels page in Snapchat Ads Manager, click Create Pixel.Create Pixel button in Snapchat Pixels pageCreate Pixel form with name fieldType Upstack Data as the pixel name, then click Create.Pixel name field with Upstack Data entered
3

Copy your Pixel ID

The Pixel ID is displayed beneath the pixel name as a 32-character UUID, for example 00000000-0000-0000-0000-000000000000.Copy the Pixel ID.Pixel ID displayed beneath pixel name with copy option
Keep your Snapchat Pixel ID confidential. It is a unique identifier for your account and can be used to track conversions and user behavior on your website.
4

Verify the Pixel ID

Confirm the value you copied is a 32-character UUID with no extra spaces. You can paste it into the Snapchat Pixel ID field when configuring the Snapchat destination in your Upstack dashboard.
Need help finding this?How to Generate my Snapchat Conversion API Token →