Skip to main content

Documentation Index

Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt

Use this file to discover all available pages before exploring further.

Quick Summary
  • Sign in to the Upstack dashboard and click ”+ New Destination”.
  • Select TikTok from the destination options.
  • Enter your TikTok Pixel ID and Access Token.
  • Check the “Check to enable sending events via TikTok Conversions API” box for server-side tracking.
  • Click Create Configuration to activate the integration.

​
Prerequisites

Before you start, you need:

​
Configuration Steps

1

Sign in to Upstack Data

Sign in to Upstack Data at app.upstackdata.com.
2

Add a new TikTok destination

  • In the Upstack dashboard, navigate to Events Destination (app.upstackdata.com/pixel/event-destinations)
  • Click ”+ New Destination” in the top-right corner of the page Add New Destination
  • In the Select a Destination popup, click “TikTok”
  • Click Next Select Tiktok Ads destination
3

Enter your Pixel ID and Access Token

Fill in the form fields:
  1. TikTok Pixel ID — 20-character alphanumeric string (e.g., C2A3B4C5D6E7F8G9H0I1). Also called the Dataset ID.
  2. Check the box “Check to enable sending events via TikTok Conversions API”
  3. Access Token — long alphanumeric string starting with letters/numbers, generated from TikTok Events Manager
The Conversions API checkbox must be selected for server-side tracking to work.
Image: TikTok configuration form with both fields
Need help finding these?How to Find your TikTok Ads Pixel ID →How to Generate Your TikTok API Access Token →
4

Create the configuration

Click the Create Configuration button.Image: Create Configuration button
Success! 🎉 You should see a confirmation message and the TikTok destination will appear as “Healthy” in your destinations list.

​
Verify the Setup

To confirm the destination is working:
  • In the Upstack dashboard, the TikTok destination should show Healthy status under Events Destination.
  • In TikTok Events Manager, open your Pixel and confirm events are arriving via both Browser and Server (CAPI).
  • Place a test order on your store and check that the Purchase event appears in TikTok Events Manager within a few minutes.
If the destination shows Unhealthy or no events arrive, double-check that:
  • The Pixel ID is exactly 20 characters with no spaces.
  • The Access Token was copied immediately after generation (TikTok shows it only once) and contains no leading or trailing spaces.
  • The Conversions API checkbox is selected.
If issues persist, contact Upstack Data support.