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Quick Summary
  • In TikTok Events Manager, click ”+ Connect data source”.
  • Select Web as the data source type.
  • Name your Pixel “UpstackData”.
  • Enter your website URL and complete setup.

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Prerequisites

Before you start, you need:
  • Admin access to your TikTok Business Center
  • A TikTok Ads Manager account linked to your Business Center
  • The URL of the website where the Pixel will be installed

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Pixel Creation Process

1

Sign in to TikTok Events Manager

2

Start creating a new Pixel

  • In TikTok Events Manager, click ”+ Connect data source” in the upper-left corner of the page (or the Connect Data Sources button in the center of the screen if no data sources exist yet)
  • Select Web and click Next Connect data source button in TikTok Events Manager Select Web as data source type
3

Name your Pixel

  • Set the Pixel name to “UpstackData”
  • Click Create Pixel name field with UpstackData entered
4

Add your website

  • Enter your business website URL
  • Click Next Website URL input field for TikTok Pixel setup
5

Finish the Pixel setup

  • Choose an installation method (partner integration or manual code)
  • Configure tracking events
  • Install the Pixel code on your website
  • Verify the Pixel code using TikTok’s Pixel Helper or TikTok Events Manager
  • When everything is confirmed, click Finish to complete setup Finish button to complete TikTok Pixel setup
Your new TikTok Pixel is ready to integrate with Upstack Data.

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Verify the Setup

To confirm the Pixel was created:
  • In TikTok Events Manager, navigate to Tools → Events → Data sources — your UpstackData Pixel should appear in the list.
  • Open the Pixel and confirm it has a Pixel ID (a 20-character alphanumeric string, e.g., C2A3B4C5D6E7F8G9H0I1).
Next steps: If the Pixel does not appear after creation, refresh the page or contact Upstack Data support.