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Documentation Index

Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt

Use this file to discover all available pages before exploring further.

Quick Summary
  • Sign in to TikTok Events Manager.
  • Open Data sources and select your UpstackData Pixel.
  • Open the Settings tab and scroll to Events API.
  • Click “Generate access token”.
  • Copy the Access Token immediately — it is shown only once.

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Prerequisites

Before you start, you need:

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What is a TikTok Access Token?

A TikTok Access Token is a secure credential that lets platforms like Upstack Data connect to your TikTok Ads account to sync performance data, enable server-side tracking via the Conversions API (CAPI), and improve attribution and optimization.

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Configuration Steps

1

Sign in to TikTok Events Manager

  • Sign in to TikTok Events Manager
  • In the top navigation, click Tools → Events, then open Data sources
  • Click your UpstackData Pixel to open its overview page
Note: If you haven’t created a Pixel yet, see How to Create New TikTok Ads Pixel ID → first.
2

Open the Settings tab

On the Pixel overview page, click the Settings tab.
3

Generate the Access Token

On the Settings tab:
  • Scroll down to the Events API section
  • Click the “Generate access token” button
4

Copy your Access Token

  • Click the copy icon next to the generated Access Token — it is a long alphanumeric string starting with letters/numbers
  • Paste it into the Access Token field in the Upstack dashboard at app.upstackdata.com/pixel/event-destinations [Image: Generated access token with copy button]
The Access Token is shown only once. Copy and store it securely immediately. If you lose it, you’ll need to generate a new one.

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Verify the Setup

To confirm the Access Token works:
  • In the Upstack dashboard, after saving your TikTok destination it should show as Healthy under Events Destination.
  • In TikTok Events Manager, return to the Pixel Settings → Events API section — the token should be listed as active.
If the destination is Unhealthy:
  • Re-check that the Access Token was pasted with no leading or trailing spaces.
  • Confirm the Pixel ID matches the Pixel that owns the token.
  • Generate a new token if needed and update it in the Upstack dashboard.
Need to find your Pixel ID? See How to Find your TikTok Ads Pixel ID →.