Formula
Contact Value = SUM ( Contact Event Values )
Formula Components
Example
Your contact forms captured $8,500 in contact value this month across 425 submissions:How It Works
Contact Value sums the monetary value assigned to each contact event tracked by the Upstack pixel. When a visitor submits a contact form or initiates contact through your site, the event can include a custom value representing expected revenue potential. This metric helps quantify the total pipeline value generated by contact-driven campaigns.When to Use
Related Metrics
See all Conversions metrics →