Leads: Track Lead Generation Events

Leads counts the total number of lead generation events tracked by the Upstack Pixel on your site.

Formula

Leads = COUNT ( Lead Events )

Formula Components

Metric	Definition
Lead Events	Each lead event tracked when a visitor submits a form or completes a lead action

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your site tracked 2,156 leads across attribution channels in January.

Channel	Leads	% of Total
Meta Ads	1,034	48.0%
Google Ads	583	27.0%
Organic	345	16.0%
Direct	194	9.0%
Total	2,156	100%

How It Works

Leads counts every lead event tracked by the Upstack Pixel. When a visitor completes a lead action on your site—such as submitting a contact form, signing up for a newsletter, or requesting a quote—the pixel fires a lead event. This metric represents your total lead volume as captured by the tracking pixel, enabling accurate attribution analysis for lead generation campaigns.

When to Use

Scenario	Action
Measuring lead volume	Track total leads across channels
Evaluating campaign performance	Compare lead counts by attribution source
Optimizing lead generation	Identify high-converting traffic sources
Calculating cost per lead	Combine with spend metrics for efficiency analysis

Metric	Relationship
Purchases	Downstream conversion from leads
Page Views	Top-of-funnel traffic driving leads
Session Conversion Rate	Overall conversion efficiency

See all Attributed Conversions metrics →

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics