Leads counts the total number of lead generation events tracked by the Upstack Pixel on your site.
Leads = COUNT ( Lead Events )
| Metric | Definition |
|---|
| Lead Events | Each lead event tracked when a visitor submits a form or completes a lead action |
| Metadata | |
|---|
| Type | Number |
| Data Source | Upstack Pixel |
| Aggregation | Count |
Example
Your site tracked 2,156 leads across attribution channels in January.
| Channel | Leads | % of Total |
|---|
| Meta Ads | 1,034 | 48.0% |
| Google Ads | 583 | 27.0% |
| Organic | 345 | 16.0% |
| Direct | 194 | 9.0% |
| Total | 2,156 | 100% |
How It Works
Leads counts every lead event tracked by the Upstack Pixel. When a visitor completes a lead action on your site—such as submitting a contact form, signing up for a newsletter, or requesting a quote—the pixel fires a lead event. This metric represents your total lead volume as captured by the tracking pixel, enabling accurate attribution analysis for lead generation campaigns.
When to Use
| Scenario | Action |
|---|
| Measuring lead volume | Track total leads across channels |
| Evaluating campaign performance | Compare lead counts by attribution source |
| Optimizing lead generation | Identify high-converting traffic sources |
| Calculating cost per lead | Combine with spend metrics for efficiency analysis |
| Metric | Relationship |
|---|
| Purchases | Downstream conversion from leads |
| Page Views | Top-of-funnel traffic driving leads |
| Session Conversion Rate | Overall conversion efficiency |
