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Documentation Index

Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt

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Quick Summary
  • Locate and copy your Pinterest Pixel Tag ID and Advertiser ID
  • Generate and copy your Pinterest Conversion API key
  • Create and configure the Pinterest destination in your Upstack dashboard
  • Disable Pinterest data sharing in Shopify

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Prerequisites

Before you start, you need:
  • An active Upstack Data account (sign up)
  • Admin access to your Pinterest Business account
  • A Shopify store admin account (only required for the data-sharing step)

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Onboarding Steps

1

Find and copy your Pixel Tag ID

What is a Pinterest Pixel Tag ID?A Pinterest Pixel Tag ID is a unique identifier assigned to your Pinterest Pixel, which tracks user actions (like page views, add-to-cart, or purchases) on your website. It’s what you use to connect your site activity with Pinterest Ads for measurement and optimization. The ID is a 13-digit number (for example, 2613000000000).
Help guide to complete this step:How to Find Pinterest Pixel Tag ID →
2

Find and copy your Advertiser ID

What is a Pinterest Advertiser ID?A Pinterest Advertiser ID is a unique numeric identifier assigned to your Pinterest Business advertising account. It is typically a 12-digit number (for example, 549000000000).
Help guide to complete this step:How to Find Pinterest Advertiser ID →
3

Generate your Conversion API key

What is a Pinterest Conversion API key (access token)?A Pinterest Conversion API key (access token) is a secure credential that lets your server send conversion events, like purchases or sign-ups, directly to Pinterest. It improves tracking accuracy, attribution, and data security compared to the standard Pixel. The token starts with pina_ and is roughly 90+ characters long.
Help guide to complete this step:How to Generate Pinterest Conversion API Key →
4

Create and configure the Pinterest destination in your Upstack dashboard

Integrating Pinterest with Upstack Data centralizes tracking, improves attribution, and enables better campaign optimization and reporting.
Help guide to complete this step:How to Configure Pinterest Destination in Upstack Data →
5

Disable Pinterest data sharing in Shopify

Turning off Pinterest data sharing helps avoid duplicate or conflicting conversions, keeping Upstack Data as your one reliable source of accurate performance data.
Help guide to complete this step:How to Disable Pinterest Data Sharing →
6

Verify the Pinterest destination is healthy

In your Upstack dashboard, open Events Destination and confirm the Pinterest destination shows a Healthy status.Then, in Pinterest Business, open Conversions → Pinterest tag and confirm events are arriving from your Conversions API integration.
Need help?If you encounter any issues during setup or don’t see expected improvements after 10 days, contact our support team and we’ll help diagnose the problem.