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Documentation Index

Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt

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Quick Summary
  • Sign in to Pinterest Business
  • Open Manage business → Conversions, then under Pinterest tag click Tag manager
  • Locate and copy your Pinterest Pixel Tag ID (a 13-digit number)

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What is a Pinterest Pixel Tag ID?

A Pinterest Pixel Tag ID is a unique identifier assigned to your Pinterest Pixel, which tracks user actions (like page views, add-to-cart, or purchases) on your website. It’s what you use to connect your site activity with Pinterest Ads for measurement and optimization. The ID is a 13-digit number (for example, 2613000000000).

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Prerequisites

Before you start, you need:

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Steps to Find Your Pixel Tag ID

1

Sign in to Pinterest Business

Sign in to Pinterest Business.
2

Open Tag manager

In the top-left of the page, click the Menu icon (three horizontal lines).Under Manage business, select Conversions.Under Pinterest tag, click Tag manager.
3

Copy your Pixel Tag ID

If you already have a tag, you’ll see it listed under Pinterest Tag with a 13-digit ID (for example, 2613000000000).Copy the Pinterest tag — this is your Pinterest Pixel Tag ID for the Upstack Data integration.
No tag yet? If you don’t see a Pinterest tag listed, you need to create one first.How to Create a New Pinterest Pixel Tag ID →
4

Verify the Pixel Tag ID

Confirm the value you copied is a 13-digit number with no extra characters or spaces. You can paste it into the Pixel Tag ID field when configuring the Pinterest destination in your Upstack dashboard.
Need help finding these?How to Generate Pinterest Conversion API Key →How to Find Pinterest Advertiser ID →