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Documentation Index

Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt

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Quick Summary
  • Sign in to Pinterest Business and open Manage business → Conversions
  • Under Pinterest tag, click Tag manager
  • Start the tag setup and follow the instructions for your chosen installation method
  • Copy your new Pinterest Pixel Tag ID
  • Install the tag on your website and verify it is firing

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What is a Pinterest Pixel Tag ID?

A Pinterest Pixel Tag ID is a unique identifier assigned to your Pinterest Pixel, which tracks user actions (like page views, add-to-cart, or purchases) on your website. It’s what you use to connect your site activity with Pinterest Ads for measurement and optimization. The ID is a 13-digit number (for example, 2613000000000).

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Prerequisites

Before you start, you need:
  • Admin access to your Pinterest Business account
  • The ability to install code on your website (or admin access to a supported integration partner such as Shopify or WooCommerce)

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Steps to Create a New Pixel Tag ID

1

Sign in to Pinterest Business

Sign in to Pinterest Business.
2

Open Tag manager

In the top-left of the page, click the Menu icon (three horizontal lines).Under Manage business, select Conversions.Under Pinterest tag, click Tag manager.
3

Start the tag setup

In the Pinterest Tag section, click Get Started if this is your first tag, or click Add code to create an additional tag.You will be prompted to choose your installation method:
  • Integration partner (for example, Shopify, WooCommerce)
  • Email instructions to a developer
  • Manual setup (for direct code installation)
Follow the setup instructions for your chosen method.
Choose Manual Setup (if applicable)
  • Click Skip in the bottom-right of the page to proceed with manual setup.
  • Pinterest will generate a base tag code snippet for you.
4

Copy the Pinterest Pixel Tag ID

Once created, your Pinterest tag will appear in Tag manager with a 13-digit Pixel Tag ID (for example, 2613000000000).Copy the Pixel Tag ID — this is what you’ll enter when configuring the Pinterest destination in your Upstack dashboard.
5

Install the tag on your website

Paste the base tag code into the <head> section of every page on your website.Add event codes to track specific actions (for example, AddToCart, Signup, Checkout).
6

Verify the installation

Use the Pinterest Tag Helper Chrome Extension to confirm your tag is firing correctly on your website.You can also confirm event delivery in Pinterest Business → Conversions → Pinterest tag, where new events typically appear within a few minutes.