New Customer Discount Order Rate: Acquisition Discount Dependency

The share of new customer orders that used a discount code or promotion.

Formula

NC Discount Order Rate = ( New Customer Discounted Orders ÷ New Customers ) × 100

Formula Components

Metric	Definition
New Customer Discounted Orders	Count of first-time buyer orders with at least one discount applied
New Customers	Total number of first-time buyer orders

Metadata
Type	Percentage
Data Source	Shopify
Aggregation	Ratio

Example

Your store had 847 new customer orders in January, with 678 using discount codes:

Period	NC Discounted Orders	NC Orders	Rate
January	678	847	80.0%
February	412	623	66.1%

How It Works

Counts first-time customer orders with discounts and divides by total new customer orders. High values indicate acquisition is discount-dependent; declining rates show customers converting without incentives.

When to Use

Scenario	Action
Evaluating acquisition costs	High rates mean discounts drive most new customers
Testing discount removal	Monitor if rate drops without hurting conversion
Comparing to returning customers	Identify if new vs repeat buyers need different incentives

Metric	Relationship
Returning Customer Discount Order Rate	Same metric for repeat customers
Discount Count	Total orders with discounts (all customers)

See all Adjustments metrics →

RC Discount Gross Rate RC Discount Order Rate

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics