Data Source: Shopify
Metrics: 51
Metrics: 51
Metrics in This Group
Refunds
| Metric | Description | When to Use |
|---|---|---|
| Refund Amount | Total refund value | Track refund liability |
| Refund Count | Number of refunded orders | Count problematic orders |
| Refund % | Percentage of orders refunded | Monitor return rate |
| Refund Per Order | Average refund per order | Benchmark refund impact |
Discounts
| Metric | Description | When to Use |
|---|---|---|
| Discount Amount | Total discount value | Track promotional cost |
| Discount % | Percentage of orders with discounts | Monitor discount usage |
| Discount Per Order | Average discount per order | Optimize promotion strategy |
| NC Discount % | New customer discounts as % of gross revenue | Track acquisition discount impact |
| RC Discount % | Returning customer discounts as % of gross revenue | Track retention discount impact |
Shipping & Tax
| Metric | Description | When to Use |
|---|---|---|
| Shipping Revenue | Shipping collected from customers | Track shipping contribution |
| Shipping % | Shipping as % of order value | Monitor shipping strategy |
| Tax | Tax collected | Tax reporting |
| Tax % | Tax as % of order value | Understand tax impact |
| Tax Per Order | Average tax per order | Benchmark tax impact |
| NC Tax Per Order | Average tax per new customer order | Track acquisition tax burden |
| RC Tax Per Order | Average tax per returning customer order | Track retention tax burden |
Cancelled Orders
| Metric | Description | When to Use |
|---|---|---|
| Cancelled Orders | Number of cancelled orders | Track cancellation volume |
| Cancelled Amount | Value of cancelled orders | Measure lost revenue |
How These Metrics Relate
Adjustments bridge the gap between gross and net revenue:- Net Revenue = Gross Revenue - Discounts - Refunds
- Total Revenue = Net Revenue + Shipping + Tax
Choosing the Right Metric
- Refund analysis: Use Refund % to benchmark return rates by product or campaign
- Discount strategy: Use Discount % to understand promotional reliance
- Shipping optimization: Compare Shipping Revenue vs Shipping Cost to find margin
- Tax compliance: Use Tax metrics for reporting and reconciliation