Data Source: Shopify
Metrics: 51
Metrics: 51
Metrics in This Group
Refunds
Discounts
Shipping & Tax
Cancelled Orders
How These Metrics Relate
Adjustments bridge the gap between gross and net revenue:- Net Revenue = Gross Revenue - Discounts - Refunds
- Total Revenue = Net Revenue + Shipping + Tax
Choosing the Right Metric
- Refund analysis: Use Refund % to benchmark return rates by product or campaign
- Discount strategy: Use Discount % to understand promotional reliance
- Shipping optimization: Compare Shipping Revenue vs Shipping Cost to find margin
- Tax compliance: Use Tax metrics for reporting and reconciliation