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Adjustment metrics track order modifications that impact revenue—refunds, discounts, shipping collected, and tax. Use these to understand the gap between gross and net revenue.
Data Source: Shopify
Metrics: 51

Metrics in This Group

Refunds

Discounts

Shipping & Tax

Cancelled Orders

How These Metrics Relate

Adjustments bridge the gap between gross and net revenue:
  • Net Revenue = Gross Revenue - Discounts - Refunds
  • Total Revenue = Net Revenue + Shipping + Tax
Each adjustment type is available segmented by New Customer and Returning Customer.

Choosing the Right Metric

  • Refund analysis: Use Refund % to benchmark return rates by product or campaign
  • Discount strategy: Use Discount % to understand promotional reliance
  • Shipping optimization: Compare Shipping Revenue vs Shipping Cost to find margin
  • Tax compliance: Use Tax metrics for reporting and reconciliation