Cancelled Orders: Count of Orders Cancelled Before Fulfillment

The total number of orders cancelled before fulfillment in your Shopify store.

Formula

Cancelled Orders = COUNT ( Orders ) WHERE status = cancelled

Formula Components

Metric	Definition
Orders	Total number of orders placed
status = cancelled	Filters to orders marked as cancelled before fulfillment

Metadata
Type	Number
Data Source	Shopify
Aggregation	Count

Example

Your store had 69 cancelled orders during Q1 across 4,200 total orders:

Month	Cancelled	Cancellation Rate
January	18	1.3%
February	27	1.9% (payment processor issue)
March	24	1.7%

How It Works

Cancelled Orders counts all orders marked as cancelled in Shopify before fulfillment. Unlike refunds, cancellations represent orders that never shipped. Spikes often correlate with payment failures, inventory stockouts, or customer-initiated order changes.

When to Use

Scenario	Action
Monitor checkout health	Track cancellations as percentage of total orders
Diagnose payment issues	Compare against payment failure rates
Detect inventory problems	Correlate spikes with stockout events
Segment by customer type	Compare new vs returning customer cancellations

Metric	Relationship
Cancelled Amount	Dollar value of these cancelled orders
Refund Count	Orders refunded after fulfillment
Refund Amount	Dollar value of refunds
Orders	All orders including cancelled
Net Revenue	Revenue after all adjustments

See all Adjustment metrics →

RC Refund + Discount Cancelled Amount

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics