Discount Count measures the number of orders that had at least one discount code or promotion applied.
Discount Count = COUNT ( Orders ) WHERE discount_applied = true
| Metric | Definition |
|---|
| Orders | Total number of orders placed |
| discount_applied = true | Filters to orders with at least one discount code or promotion applied |
| Metadata | |
|---|
| Type | Number |
| Data Source | Shopify |
| Aggregation | Count |
Example
Your store processed 1,247 orders in January. 843 orders had discount codes applied.
| Period | Total Orders | Discounted Orders | Discount Usage |
|---|
| January | 1,247 | 843 | 67.6% |
| February | 1,089 | 412 | 37.8% |
| March | 1,356 | 678 | 50.0% |
How It Works
Discount Count increments by one for each order where Shopify reports a discount was applied at checkout. An order with multiple discount codes still counts as one discounted order.
When to Use
| Scenario | Action |
|---|
| Evaluating promotion effectiveness | Compare discounted orders to total orders during campaigns |
| Measuring discount dependency | Track if customers only buy when discounts are available |
| Analyzing new vs returning behavior | See if one segment uses discounts more frequently |
| Planning inventory for sales events | Estimate volume based on historical discount usage |
| Metric | Relationship |
|---|
| Discount Amount | Total dollar value of discounts applied |
| Discount % | Discounts as share of gross revenue |
| Discount Per Order | Average discount per order |
| Orders | All orders regardless of discount status |
