Discount Count: Orders with Discounts Applied

Discount Count measures the number of orders that had at least one discount code or promotion applied.

Formula

Discount Count = COUNT ( Orders ) WHERE total discounts ≠ 0

Formula Components

Metric	Definition
Orders	Total number of orders placed
Total discounts ≠ 0	Orders with any discount applied

Metadata
Type	Number
Data Source	Shopify
Aggregation	Count

Example

Your store processed 1,247 orders in January. 843 orders had discount codes applied.

Period	Total Orders	Discounted Orders	Discount Usage
January	1,247	843	67.6%
February	1,089	412	37.8%
March	1,356	678	50.0%

How It Works

Discount Count increments by one for each order where Shopify reports a discount was applied at checkout. An order with multiple discount codes still counts as one discounted order.

When to Use

Scenario	Action
Evaluating promotion effectiveness	Compare discounted orders to total orders during campaigns
Measuring discount dependency	Track if customers only buy when discounts are available
Analyzing new vs returning behavior	See if one segment uses discounts more frequently
Planning inventory for sales events	Estimate volume based on historical discount usage

Metric	Relationship
Discount Amount	Total dollar value of discounts applied
Discounted Orders %	This count ÷ all orders × 100
Discount Per Order	Average discount per order
Orders	All orders regardless of discount status

See all Adjustments metrics →