Formula
Returning Customer Refunds = SUM ( Refund Amount ) WHERE customer_type = returning_customer
Formula Components
Example
Your store refunded $8,720 to returning customers in March across 89 refunds:
A spike in Week 2 may indicate a quality issue with a recent product batch or fulfillment delays affecting repeat buyers.
How It Works
This metric sums all refund amounts from orders placed by returning customers. A customer is classified as “returning” when they have at least one prior completed order in Shopify. High values may indicate product quality degradation, unmet expectations from loyal customers, or fulfillment issues.When to Use
Related Metrics
See all Adjustments metrics →