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Returning Customer Shipping % measures shipping revenue as a proportion of net revenue from returning customers.

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Formula

Returning Customer Shipping % = Returning Customer Shipping Revenue ÷ Returning Customer Net Revenue × 100

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Formula Components

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Example

Your store’s returning customers generated $85,000 in net revenue with $4,250 in shipping fees.

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How It Works

This metric calculates the percentage of returning customer revenue attributable to shipping fees. It divides shipping revenue from returning customers by their net revenue, then multiplies by 100 to express as a percentage. The store-wide version divides by gross revenue instead, so the new and returning customer rates won’t average out to it.

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When to Use

See all Adjustments metrics →