Returning Customer Shipping % measures shipping revenue as a proportion of total revenue from returning customers.
Returning Customer Shipping % = Returning Customer Shipping Revenue ÷ Returning Customer Total Revenue × 100
| Metric | Definition |
|---|
| Returning Customer Shipping Revenue | Shipping fees collected from returning customer orders |
| Returning Customer Total Revenue | Total revenue from returning customer orders |
| Metadata | |
|---|
| Type | Percentage |
| Data Source | Shopify |
| Aggregation | Ratio |
Example
Your store’s returning customers generated $85,000 in total revenue with $4,250 in shipping fees.
| Metric | Value |
|---|
| RC Shipping Revenue | $4,250 |
| RC Total Revenue | $85,000 |
| RC Shipping % | 5.0% |
How It Works
This metric calculates the percentage of returning customer revenue attributable to shipping fees. It divides shipping revenue from returning customers by their total revenue, then multiplies by 100 to express as a percentage.
When to Use
| Scenario | Action |
|---|
| Comparing RC vs NC shipping composition | Determine if returning customers pay different shipping rates |
| Evaluating loyalty shipping perks | Measure impact of free/discounted shipping for repeat buyers |
| Revenue mix analysis | Understand how shipping contributes to returning customer revenue |
| Shipping policy optimization | Identify opportunities to adjust shipping thresholds for retention |
| Metric | Relationship |
|---|
| Returning Customer Shipping Revenue | Numerator of this percentage |
| Returning Customer Total Revenue | Denominator of this percentage |
| New Customer Shipping % | Comparable metric for new customers |
| Total Shipping Revenue | Overall shipping revenue |
