The average discount dollar value applied per new customer order.
| Metric | Definition |
|---|
| New Customer Discounts | Total dollar value of discounts applied to new customer orders |
| New Customers | Number of orders placed by first-time buyers |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify |
| Aggregation | Average |
Example
Your store processed 842 new customer orders in March with $12,630 in discounts:
| Period | Discounts | NC Orders | Discount/Order |
|---|
| March | $12,630 | 842 | $15.00 |
| February | $9,180 | 612 | $15.00 |
| January | $7,840 | 560 | $14.00 |
How It Works
This metric divides total discounts applied to new customer orders by the number of new customer orders. It reveals how much you’re investing in discounts to acquire each new buyer—critical for understanding customer acquisition cost beyond ad spend.
When to Use
| Scenario | Action |
|---|
| Evaluating acquisition offers | Ensure welcome discounts drive profitable first orders |
| Comparing to returning customers | Identify if new buyers require deeper discounts |
| Optimizing promo strategy | Test whether smaller discounts maintain conversion rates |
| CAC analysis | Add to ad spend for true acquisition cost |
| Metric | Relationship |
|---|
| New Customer Discounts | Numerator (total discounts for NC orders) |
| NC Discount % | Discount as percentage of gross revenue |
| Returning Customer Discount Per Order | Compare acquisition vs retention discounting |
| Discount Per Order | Overall average across all customer types |
