New Customer Discount Per Order: Average First-Purchase Discount

The average discount dollar value applied per new customer order.

Formula

NC Discount Per Order = New Customer Discounts ÷ New Customers

Formula Components

Metric	Definition
New Customer Discounts	Total dollar value of discounts applied to new customer orders
New Customers	Number of orders placed by first-time buyers

Metadata
Type	Currency
Data Source	Shopify
Aggregation	Average

Example

Your store processed 842 new customer orders in March with $12,630 in discounts:

Period	Discounts	NC Orders	Discount/Order
March	$12,630	842	$15.00
February	$9,180	612	$15.00
January	$7,840	560	$14.00

How It Works

This metric divides total discounts applied to new customer orders by the number of new customer orders. It reveals how much you’re investing in discounts to acquire each new buyer—critical for understanding customer acquisition cost beyond ad spend.

When to Use

Scenario	Action
Evaluating acquisition offers	Ensure welcome discounts drive profitable first orders
Comparing to returning customers	Identify if new buyers require deeper discounts
Optimizing promo strategy	Test whether smaller discounts maintain conversion rates
CAC analysis	Add to ad spend for true acquisition cost

Metric	Relationship
New Customer Discounts	Numerator (total discounts for NC orders)
NC Discount %	Discount as percentage of gross revenue
Returning Customer Discount Per Order	Compare acquisition vs retention discounting
Discount Per Order	Overall average across all customer types

See all Adjustments metrics →

NC Discount %RC Discounts

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics