The average refund amount issued per order.
| Metric | Definition |
|---|
| Refund Amount | Total dollar value of all refunds issued |
| Orders | Total number of completed orders |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify |
| Aggregation | Ratio |
Example
Your store processed 2,450 orders in February with $8,575 in total refunds:
| Metric | Value |
|---|
| Refund Amount | $8,575 |
| Order Count | 2,450 |
| Refund Per Order | $3.50 |
How It Works
Refund Per Order divides total refund dollars by total orders—not just refunded orders. This gives you the average refund liability per transaction, helping you understand the true cost of returns across your entire order base.
When to Use
| Scenario | Action |
|---|
| Tracking return cost | Compare against Net AOV to understand refund impact on margins |
| Evaluating product quality | Higher values may signal product issues or unmet expectations |
| Assessing sizing guides | Apparel brands should track this alongside return reasons |
| Comparing campaigns | Identify traffic sources with higher post-purchase refunds |
| Metric | Relationship |
|---|
| Refund Amount | Numerator: total refund dollars |
| Orders | Denominator: transaction count |
| Refund % | Percentage of orders refunded |
| Net AOV | Order value after refunds—compare to gauge refund impact |
