Skip to main content
Average refund amount per returning customer order.

​
Formula

Returning Customer Refund per Order = Returning Customer Refunds ÷ Returning Customer Order Count

​
Formula Components

​
Example

Your store processed 1,603 returning customer orders in February with $3,494 in refunds: Compare this to your New Customer Refund per Order of $3.50—repeat buyers cost 38% less in refunds per order.

​
How It Works

This metric divides total returning customer refunds by total returning customer orders—not just refunded orders. This gives you the average refund liability per repeat buyer transaction, helping you understand customer retention quality and whether loyal buyers maintain lower return rates than first-time purchasers.

​
When to Use

See all Adjustments metrics →